AI Brand Analyzer:
Adidas

Adidas is a global leader in the sportswear market, known for its innovative, high-quality, and performance-oriented products. It appeals to a youthful audience through modern designs and technology, embodying dynamism and reliability. The brand continuously innovates, embracing sustainability and inclusivity while honoring its rich heritage in sports. Adidas's positioning as both stylish and global, with a keen focus on collaborations, showcases its extended attributes. It firmly distances itself from being seen as conventional, low quality, or outdated, emphasizing its accessibility and broad market appeal. However, the brand navigates the delicate balance between exclusivity and mass-market presence, reflecting its comprehensive approach to catering to diverse consumer needs.

Fashion and Sportswear

Website

Core

Modern

Performance-oriented

Innovative

Dynamic

Reliable

Youthful

Extended

Stylish

Global

Sustainable

Collaborative

Inclusive

Heritage

Not

Conventional

Low quality

Inaccessible

Outdated

N/A

Ultra-luxury

Niche

Polarizing

Conservative

Torn

Exclusive

Mass-market

This brand image snapshot for Adidas is a brand personality perception analysis and was made with the Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand identity that works for you.

18.18% of the attributes for the Adidas snapshot rank among the top attributes across all brand snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.