AI Brand Analyzer:
American Express

American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Known for its prestigious and secure services, American Express targets a premium segment with a focus on sophistication and exclusivity.


Core

Trusted

Secure

Sophisticated

High-end

Professional

Exclusive


Extended

Dependable

Innovative

Welcoming

Global

Dynamic

Prestigious


Not

Casual

Niche

Laid-back

Basic

Ordinary

Pessimistic


N/A

Rugged

Artistic

Vintage

Industrial


Torn

Cutting-edge

Conventional

Experimental

Standardized

Mass-market

Exclusive


This brand positioning analysis snapshot for American Express was made with our Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand positioning that works for you.

50% of the attributes (both brand core and extended) for the American Express snapshot rank among the top attributes across all snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.