AI Brand Analyzer:
Facebook

Facebook has evolved from a social networking site to a platform with diverse functionalities, facing various controversies affecting its brand identity.


Core

Connective

95%

Social

95%

Innovative

90%

Global

90%

Influential

85%

Data-driven

85%


Extended

Controversial

80%

Multifaceted

75%

Progressive

70%

Personalized

70%

Integrated

65%

Engaging

65%


Not

Private

90%

Simple

85%

Unbiased

80%

Local

75%

Reserved

70%

Passive

65%


N/A

Vintage

90%

Rugged

85%

Crafted

80%

Formal

75%

Industrial

70%

Nostalgic

65%


Torn

Trusted

60%

Secure

60%

Open-minded

55%

Reliable

55%

Neutral

50%

Welcoming

50%


This brand positioning analysis snapshot for Facebook was made with our Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand positioning that works for you.

16.67% of the attributes (both brand core and extended) for the Facebook snapshot rank among the top attributes across all snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.