AI Brand Analyzer:
Ikea

Analyzing IKEA, we focused on attributes like affordability, functionality, Scandinavian simplicity, sustainability, innovation, and a DIY approach. These core attributes, along with extended attributes such as modern design, accessibility, and a global presence, define IKEA's market positioning. The brand distinctly avoids exclusivity, high-end luxury, complexity, and formality, aligning more with simplicity, accessibility, and modernity. Certain attributes like artistic quality, technicality, and sophistication present more nuanced considerations, reflecting the diverse perceptions of IKEA's brand identity.

Retail

Website

Core

Functional

Affordable

Sustainable

Simple

Innovative

DIY

Extended

Modern

Accessible

Community-focused

Versatile

Family-friendly

Global

Not

Exclusive

High-end

Traditional

Complex

Formal

Opinionated

N/A

Aggressive

Mysterious

Rugged

Pessimistic

Scholarly

Vintage

Torn

Artistic

Elite

Nostalgic

Technical

Experimental

Sophisticated

This brand image snapshot for Ikea is a brand personality perception analysis and was made with the Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand identity that works for you.

23.33% of the attributes for the Ikea snapshot rank among the top attributes across all brand snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.