AI Brand Analyzer:
Santander

Santander is a major global banking group headquartered in Spain, offering a wide range of financial services across Europe, North and South America. Known for its innovative approach and strong customer focus, Santander prioritizes security, efficiency, and inclusivity in its operations, aiming to provide accessible and dependable banking solutions to a diverse global clientele.


Core

Global

Innovative

Dependable

Dynamic

Trusted

Customer-Centric


Extended

Progressive

Efficient

Inclusive

Responsible

Secure

Accessible


Not

Local

Conventional

Reserved

Passive

Casual

Rustic


N/A

Artistic

Boisterous

Rural

Vintage

Experimental

Silent


Torn

Traditional

Aggressive

Modest

Open-minded

Youthful

Nostalgic


This brand positioning analysis snapshot for Santander was made with our Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand positioning that works for you.

50% of the attributes (both brand core and extended) for the Santander snapshot rank among the top attributes across all snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.