AI Brand Analyzer:
Sheraton

Sheraton, part of Marriott International, is known for its premium services, elegant accommodations, and focus on catering to business and leisure travelers seeking comfort and sophistication. The brand combines luxury with a welcoming atmosphere, appealing to a broad audience.


Core

Sophisticated

Professional

Comfortable

Dependable

Welcoming

Elegant


Extended

Innovative

Dynamic

Global

Cultured

Connected

Luxurious


Not

Pretentious

Niche

Static

Ordinary

Austere


N/A

Geeky

Industrial

Aggressive


Torn

Adventurous

Traditional


This brand positioning analysis snapshot for Sheraton was made with our Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand positioning that works for you.

41.67% of the attributes (both brand core and extended) for the Sheraton snapshot rank among the top attributes across all snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.