AI Brand Analyzer:
Snapchat

Snapchat is known for its ephemeral messaging, targeting a younger demographic with features that promote privacy, playful filters, and real-time sharing.

Social Media

Website

Core

Playful

95%

Ephemeral

90%

Youthful

90%

Innovative

85%

Private

85%

Social

80%

Extended

Engaging

75%

Casual

70%

Trendy

65%

Dynamic

65%

Intuitive

60%

Creative

60%

Not

Formal

90%

Permanent

85%

Conventional

80%

Static

75%

Reserved

70%

Old-fashioned

65%

N/A

Industrial

90%

Rugged

85%

Scholarly

80%

Vintage

75%

Austere

70%

Formal

65%

Torn

Trusted

55%

Reliable

50%

Secure

50%

Neutral

45%

Timeless

40%

Welcoming

35%

This brand image snapshot for Snapchat is a brand personality perception analysis and was made with the Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand identity that works for you.

20% of the attributes for the Snapchat snapshot rank among the top attributes across all brand snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.