AI Brand Analyzer:
Snapchat

Snapchat is known for its ephemeral messaging, targeting a younger demographic with features that promote privacy, playful filters, and real-time sharing.


Core

Playful

95%

Ephemeral

90%

Youthful

90%

Innovative

85%

Private

85%

Social

80%


Extended

Engaging

75%

Casual

70%

Trendy

65%

Dynamic

65%

Intuitive

60%

Creative

60%


Not

Formal

90%

Permanent

85%

Conventional

80%

Static

75%

Reserved

70%

Old-fashioned

65%


N/A

Industrial

90%

Rugged

85%

Scholarly

80%

Vintage

75%

Austere

70%

Formal

65%


Torn

Trusted

55%

Reliable

50%

Secure

50%

Neutral

45%

Timeless

40%

Welcoming

35%


This brand positioning analysis snapshot for Snapchat was made with our Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand positioning that works for you.

16.67% of the attributes (both brand core and extended) for the Snapchat snapshot rank among the top attributes across all snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.