AI Brand Analyzer:
Toshiba

Toshiba is recognized for its reliable and innovative electronics, often targeting higher-end markets with sophisticated and professional technology solutions. The brand is known for its emphasis on quality, durability, and efficiency, aiming for mass-market appeal with forward-thinking and progressive practices.


Core

Trusted

Innovative

High-end

Technical

Reliable

Progressive


Extended

Sophisticated

Professional

Quality

Innovative

Durable

Efficient


Not

Casual

Playful

Niche

Vintage

Rugged

Pessimistic


N/A

Glamorous

Cheeky

Mysterious

Aggressive

Opinionated

Artistic


Torn

Youthful

Dynamic

Bold

Organic

Fun

Calm


This brand positioning analysis snapshot for Toshiba was made with our Brand Analyzer using the wunderdecks approach. Use it for educational purposes or to find a brand positioning that works for you.

58.33% of the attributes (both brand core and extended) for the Toshiba snapshot rank among the top attributes across all snapshots. Keep in mind that the same attribute can be of varying intensity for different brands.