Better Brand Core Cards v1

Start or evaluate your brand positioning in a rather playful manner with these brand cards and stacks.

100 Cards

  • Accomplished

  • Adventurous

  • Aggressive

  • Analytical

  • Approachable

  • Artistic

  • Austere

  • Basic

  • Best-in-class

  • Big

  • Bold

  • Budding

  • Calm

  • Careful

  • Casual

  • Certain

  • Cheeky

  • Clever

  • Complex

  • Conventional

  • Crafted

  • Curious

  • Current

  • Cutting-edge

  • Dependable

  • Disciplined

  • Dynamic

  • Effortless

  • Emotional

  • Energetic

  • Everyday

  • Exclusive

  • Experimental

  • Focused

  • Formal

  • Free

  • Fun

  • Futuristic

  • Geeky

  • Glamorous

  • Graceful

  • High-end

  • Humble

  • Idealistic

  • Imaginative

  • Industrial

  • Intuitive

  • Laid-back

  • Mass-market

  • Modern

  • Momentous

  • Multifaceted

  • Mysterious

  • Niche

  • Nostalgic

  • Open-minded

  • Opinionated

  • Optimistic

  • Ordinary

  • Organic

  • Pessimistic

  • Playful

  • Practical

  • Professional

  • Progressive

  • Proud

  • Quiet

  • Radical

  • Rational

  • Raw

  • Realistic

  • Refined

  • Relatable

  • Relaxed

  • Reserved

  • Respectful

  • Rigorous

  • Rugged

  • Savvy

  • Scholarly

  • Scientific

  • Secure

  • Serious

  • Simple

  • Sincere

  • Small

  • Sophisticated

  • Standardized

  • Steady

  • Subtle

  • Surprising

  • Technical

  • Timeless

  • Traditional

  • Trusted

  • Vibrant

  • Vintage

  • Welcoming

  • Wide-eyed

  • Wise

5 Stacks

  • ✅ Core

  • ✅ Extended

  • ❌

  • N/A

  • ?